Barrel Holdings

Not Your Usual Buyers

As long-time operators of agency businesses, we understand the daily challenges of the agency owner.

We built Barrel Holdings to help our agency leaders focus on closing deals, building a great team, and delivering for clients. We handle finance ops, various admin and legal tasks, and provide supplemental support on sales, marketing, and talent acquisition.

Our vision is to build a large and resilient portfolio of mighty agencies that are well differentiated and profitable.

We are interested in acquiring two types of agencies:

1. Profitable agencies with a strong growth trajectory.

• $800k to $1.5 million in EBITDA, ideally $4 million+ in revenue
• Focus on a niche: vertical (e.g., home services, CPG, deep tech, etc.), platform (e.g., Shopify, HubSpot, WordPress, etc.), and/or technical specialty (brand, design, web, email, CRO, analytics, SEO)
• Strong non-founder leadership personnel / executive leadership team
• Revenue and profit growth the past 3 years

2. Smaller agencies that can be tucked in or bolted on to one of our existing agencies.

• Sub $2-million in revenue
• Seller is not interested in running the business and either wants to move on or is open to taking on a non-CEO role within one of our agencies.

We typically aim for a complete or majority buy-out of the owner, but in rare cases, we are open to coming on as a minority shareholder.
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